Crafters often rely on the craft fair as a key source of income, but it can be daunting planning how to display stock for a craft fair. It can be easy to think just putting the crafting creations out on a table is enough, but in this day and age there is so much more competition, a crafter needs to attract a customer from a distance and draw them in and once there not to overwhelm them so that they can choose and buy.
In this episode Sarah discusses designing the craft stand for a craft fair, adding in a few of her own mistakes to help any crafter from avoiding them in the future.
Here’s what you will learn in this episode:
- Taking inspiration from stands that have drawn you in.
- Planning around your creations
- Branding: letting people know who you are
- Enhancing and not distracting from your creations
- Thinking about what needs to not be seen as much as what is seen
- Preparation, using time before the event to practice and get it right
Key resources
The Professional Crafters Guild
Connect with the PCG on Twitter, Instagram and Facebook
What to do next
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